Marketing on Facebook 2020

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Facebook is always changing with the times.  As businesses who market on Facebook we must too.  To keep our image and ads relevant an effective understanding Facebooks future intentions is key.  Recently, Mark Zuckerburg was at a developer conference where he discussed some of his vision.  Here are a few tips to help you and your business own this new Facebook world.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”81190″ bg_position=”left top” bg_repeat=”no-repeat” full_height=”yes” bg_color=”#333333″ scene_position=”center” video_bg=”use_video” text_color=”light” text_align=”left” top_padding=”13%” bottom_padding=”13%” color_overlay=”#565656″ overlay_strength=”0.5″ shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” video_mute=”true” shape_type=””][vc_column column_padding=”padding-8-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Believe it” font_container=”tag:h5|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css_animation=”fadeInUp”][split_line_heading]

Privacy Reigns

[/split_line_heading][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”5/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”300″][vc_custom_heading text=”One of Facebooks largest platforms right now is privacy. They want the user experience to feel more intimate. When marketing keep in mind that Facebooks algorithms are catering to a more fine tuned point of view. Facebook groups are the future. You need followers that feel close to you and your business to make the most of your marketing. Make sure you have a reader group.” font_container=”tag:p|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”4%” bottom_padding=”8%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][image_with_animation image_url=”81202″ alignment=”” animation=”Grow In” border_radius=”none” box_shadow=”large_depth” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Post Ratings Make or Break” font_container=”tag:h3|text_align:left|color:rgba(0%2C0%2C0%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”50″][vc_column_text css_animation=”none” css=”.vc_custom_1567700434643{margin-top: 20px !important;margin-bottom: 5px !important;}”]

Meaningful Interactions

[/vc_column_text][vc_custom_heading text=”ALL posts on Facebook should be meaningful to viewers. If not Facebook knows. The post will be suppressed in algorithms and then is less likely to be seen. You want your readers to relate personally to what you write, not just keep scrolling or give you a quick like.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][vc_column_text css_animation=”none” css=”.vc_custom_1567700500592{margin-top: 20px !important;margin-bottom: 5px !important;}”]

Likes DO NOT Matter

[/vc_column_text][vc_custom_heading text=”Likes do not affect the Facebook algorithm, reactions do. You need your readers to LOVE it, be SHOCKed by it, or to LAUGH at your post. You need to show Facebook you have a positive user experience to get organic traffic. Reactions, comments and GIF’s rank you the highest in the algorithms.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][vc_column_text css_animation=”none” css=”.vc_custom_1578717894919{margin-top: 20px !important;margin-bottom: 5px !important;}”]

Get a Reaction Without Asking

[/vc_column_text][vc_custom_heading text=”Facebook is beyond on to engagement bating. You can’t just say “love this post”, or “write a comment below” anymore. You can get creative with your wording. Something like “Leave a heart” but otherwise you are being supressed. Avoid words like comment, react, share, tag.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”bottom” bg_image=”93781″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”70%” enable_gradient=”true” color_overlay_2=”rgba(10,10,10,0.87)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.5″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” translate_y=”-50%” translate_x=”-17%” text_align=”left”][vc_column_inner column_padding=”padding-17-percent” column_padding_position=”all” background_color=”#81d742″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”If you make customers unhappy in the physical world, they might tell 6 friends. If you make customers unhappy on the internet they can tell 6000 friends.” name=”Jeff Bezos” subtitle=”C.E.O. of Amazon”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”padding-6-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1567703135859{padding-top: 10% !important;}” max_width=”200″]

Vigiliant

Admin

[/vc_column_text][image_with_animation image_url=”81200″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1504187365562{margin-bottom: 2% !important;}”][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ box_alignment=”left” icon_iconsmind=”iconsmind-Book” min_height=”200″]

Knowledge

Facebook expects you to understand their Facebook Community Standards as an updated admin.

.[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ box_alignment=”left” icon_iconsmind=”iconsmind-Clapperboard-Open” min_height=”200″]

Simplify

Reduce the number of admins in your group to be able to keep on top of things as expected.[/fancy_box][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1504187365562{margin-bottom: 2% !important;}”][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ box_alignment=”left” icon_iconsmind=”iconsmind-Tie” min_height=”200″]

Be the Boss

Don’t forget to create rules for your Facebook groups.  Cater membership and make sure memebers behave as expected.[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ box_alignment=”left” icon_iconsmind=”iconsmind-Link” min_height=”200″]

Connect

Link your personal page to your group pages, it is important for members to know the face behing the name.[/fancy_box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Watch for Reactions” font_container=”tag:h2|font_size:25|text_align:left”][vc_column_text]Do not underestimate the importance of monitoring your groups responses to your content.  If you are getting sad faces or few responses then you might want to pull that post to keep things relevant.  Keep only posts that are reflecting well on you and your cause.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Be Proactive” font_container=”tag:h2|font_size:25|text_align:left”][vc_column_text]Facebook wants to see you care about your pages and groups. Show them with active admin. Earn the conversation starter badge in your groups. Using facebooks tools shows business initiative. It is then you algorythmically start mattering to them.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”93790″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#383838″ scene_position=”center” text_color=”light” text_align=”left” bottom_padding=”10%” color_overlay=”#0a0a0a” overlay_strength=”0.5″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”In Short,
Use Groups” font_container=”tag:h4|font_size:18px|text_align:center|line_height:37px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” css_animation=”none”][divider line_type=”No Line” custom_height=”15″][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” top_padding=”5″ text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color=”white” icon_padding=”20px” icon_iconsmind=”iconsmind-Handshake”][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1578719029263{margin-bottom: 15px !important;}”]

Get Personal

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Ratings Matter

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Active Admin

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_image=”93336″ bg_position=”center center” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”light” text_align=”left” top_padding=”80″ bottom_padding=”80″ color_overlay=”#3452ff” overlay_strength=”0.5″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5/12″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#ff1053″ style=”half_text”]

Want to Boost your Facebook Engagment?

[/nectar_highlighted_text][vc_column_text css=”.vc_custom_1578909664448{margin-top: 15px !important;}”]Try the art of story telling and automated social posting.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”padding-5-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”right”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”jumbo” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”default_arrow” url=”https://staging23.presshero.co/content-marketing/” text=”Learn More”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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