[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Most About Us pages are filled out quickly as an obligation to finish a site. They typically provide straightforward information describing a company in a generic way. Very black and white. They have so much untapped potential to grab onto and make the most of. Don’t write a page that makes you sound like every other business in the same industry as you. Don’t bore with business jargon and facts. Your About Us page is your chance to show you are unique, solidify your brand image and inform customers why they should emotionally invest in your brand. It is a chance to share your compelling story, filled with colour and personality that emanates the uniqueness of who you are and what you stand for.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” full_height=”yes” columns_placement=”stretch” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”103624″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”500″][/vc_column][vc_column column_padding=”padding-8-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_animated_title heading_tag=”h5″ style=”color-strip-reveal” color=”Extra-Color-1″ text=”Think Of An Angle”][vc_custom_heading text=”An About Us Page Should Tell Your Story” font_container=”tag:h2|font_size:42|text_align:left|line_height:52px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1587144737662{margin-top: 30px !important;margin-bottom: 30px !important;}”]The best way to convey all an about us page’s potential is through storytelling. When it comes to marketing, storytelling is the way of the future. These days’ consumers want to know as much about the company they are buying from as they do about the product being sold. The goal is to have a story that is engaging enough that customers consume the story, then retell it to their friends. A story is a lot easier to retell than product info and company facts.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_image=”94324″ bg_position=”center center” bg_repeat=”no-repeat” bg_color=”#1c1c1c” scene_position=”center” text_color=”light” text_align=”left” top_padding=”7%” bottom_padding=”7%” color_overlay=”#1e1e1e” overlay_strength=”0.8″ shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1587098557574{margin-bottom: 30px !important;}”]
What is My Companies Story?
[/vc_column_text][/vc_column][vc_column column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”103625″ alignment=”” animation=”Fade In From Right” border_radius=”10px” box_shadow=”x_large_depth” max_width=”100%”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1587100277329{padding-top: 10% !important;}”]
How To Tell Your Story
[/vc_column_text][vc_column_text]Your About Us Page may have one or several stories to profile your company, people and products. But each story should contain the following.[/vc_column_text][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-1″ icon_family=”default_arrow” url=”https://staging23.presshero.co/content-support/” text=”How to Make It Look Good” margin_top=”15″][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-1″ box_alignment=”left” icon_iconsmind=”iconsmind-Film” min_height=”300″]
The Scene
Intoduce your charcters and setting. At the time of the setting describe the way things were for you, your target customer, or your industry.[/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-1″ box_alignment=”left” icon_iconsmind=”iconsmind-Shark” min_height=”100″]
The Problem
Identify the reason you created your product, service, or vision. What propelled you to act? This reason is your main character, what you are writing your story about.[/fancy_box][/vc_column_inner][/vc_row_inner][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-1″ box_alignment=”left” icon_iconsmind=”iconsmind-Winter-2″ min_height=”200″]
The Challenge
Explain your journey to solve the problem and describe obstacles encountered on the way.[/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-1″ box_alignment=”left” icon_iconsmind=”iconsmind-A-Z” min_height=”200″]
The Solution
Reveal your business’s milestones and of outmost importance let your customer know how your business is accomplishing and perusing its purpose.[/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-1″ box_alignment=”left” icon_iconsmind=”iconsmind-Loudspeaker” min_height=”200″]
What’s Next?
Share your vision of the company’s future or share your mission and goals.[/fancy_box][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”103630″ bg_position=”left center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”10%” bottom_padding=”10%” enable_gradient=”true” color_overlay=”#263336″ gradient_direction=”left_to_right” overlay_strength=”1″ shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text highlight_color=”#ff1053″ style=”half_text”]
More Options:
Because Every Business
Has A
Story To Tell
[/nectar_highlighted_text][/vc_column_inner][/vc_row_inner][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”100″][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”7/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#f4f4f4″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Put A Face To It” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1587101839493{margin-bottom: 10px !important;}”][vc_custom_heading text=”Team Introductions” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”Many people want a look behind the scenes and introducing your team is a great way to do this. Again, storytelling can be used here to humanize your staff. In this case the stories can be told simply with photos. If photos are of silly smiles, amusing company banter or people doing their hobbies, your company’s personality will come through without writing a story. Of equal value are photos of people in action. If more standard photos are used a few sentences to personalize each member can creatively showcase your company.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”103626″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”150″][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”103627″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”150″][/vc_column][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Back-Up The Story” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1587138864615{margin-bottom: 10px !important;}”][vc_custom_heading text=”Examples of Your Success” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”There are many things you can include to help round out your company’s story. A testimonial section is great because people want an objective point of view of you and when you show them other customer’s opinions it builds trust for you. You can showcase awards, credentials and certifications. You can include a gallery of your work so people see directly what they actually receive when they work with you. You can include videos about pretty much any aspect of your company. Also, you can show data that shows your success. In all cases use fact, not hype. Also, ensure what you are presenting does not sound like bragging. When sharing seems to factual round out the information with storytelling to make it more personal.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][image_with_animation image_url=”103623″ alignment=”” animation=”Grow In” border_radius=”none” box_shadow=”large_depth” max_width=”110%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Connect Your Story” font_container=”tag:h2|text_align:left|color:rgba(0%2C0%2C0%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”50″][vc_column_text css_animation=”none” css=”.vc_custom_1587102141276{margin-top: 20px !important;margin-bottom: 5px !important;}”]Ways To Stay Connected to Your Customers[/vc_column_text][vc_custom_heading text=”The About Us page is a perfect place to direct your customers to other areas you can continue your story. Put links to your social media accounts. Include a place for opting into your email list. Display your blog if you have one. Have a spot where people can apply for a job at your company. Build that personal connection.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.75)” use_theme_fonts=”yes” css_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”103628″ bg_position=”center center” bg_repeat=”no-repeat” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”2%” bottom_padding=”5%” color_overlay=”#0a0000″ overlay_strength=”0.5″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading]
A Story Worth Reading
[/split_line_heading][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”300″][vc_custom_heading text=”Take your time and get creative. This is not likely to happen in one sitting. Brainstorm. Be patient. There are so many angles you can come at this. Peruse quality websites that have also used storytelling marketing. Nothing wrong with emanating the best of them. Think of what drives you and share it from your deepest space. Tell your story!” font_container=”tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row]